« Media Is Truth | Main | LBS and the Future of Media »

May 29, 2005

Qualcomm’s BREW Conference Is June 1-3

A post not about populist media
I am writing this from Boston at the moment, having endured last week’s unseasonally cold nor’easter. I am therefore happy that the BREW conference next week will be in usually sunny San Diego. It has always been a very high quality event, not just as it relates to Qualcomm’s BREW platform, but for mobile application development in general. I think you should attend. I have been involved with Qualcomm’s BREW group from the beginning – in fact the very first BREW application, serial #00000001 (they all have serial numbers) has my name on it. Rabble is #00074615, so clearly there have been a lot of applications developed to date using the platform.

We are unveiling Rabble at the conference and will be showcasing it in our booth. If you are tired of hearing me talk about it and actually want to see it, please stop by. Better yet, why don’t you download it? ;-) Over the next few months following the launch we will be adding content and features from our various partners and will announce them as they happen. There has been a lot of excitement around this application so far – our carrier partners love it, (and the favorable business model around user-generated content) and the media companies see it as a huge opportunity, as well. I am pleased to be the first to market with the kind of application that blogging is supposed to evolve into in the mobile space. It is totally unique and we (and our partners) are very happy with it.

I am also speaking on a panel at the conference on Thursday at 3pm:
How to Rapidly Develop LBS Applications with BREW
Moderator:
Sachin Deshpande, Sr. Product Manager, BREW Developer Relations, QUALCOMM Internet Services
Panelists:
Joe Astroth, Vice President of Autodesk Location Services
Shawn Conahan, CEO, Intercasting
Tasso Roumeliotis, CEO, WaveMarket
Dai Yamazaki, Vice President, NAVITIME JAPAN CO., LTD.

Come see our panel, won’t you? The only person on the panel I have met in person is Sach. I have chatted with Tasso. His company is doing what appears to be a sort of user-generated city guide type of application. Looks pretty cool. I hear their real sauce is the polling technology they developed to track real-time locations of a massive number of users without sapping a carrier’s network. This is something that will be very useful in two or three years or so when LBS is finally truly ready for primetime across multiple carriers and there are robust location-based consumer applications. We are going to get a beer (a brew) one night and talk more.

Joe and Dai I don’t know at all, but you can guess at what they are focusing on. It should be a good panel – I am looking forward to it.

Posted by Shawn Conahan at May 29, 2005 06:04 PM

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)