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June 01, 2006
User-Generated Content Presentation from BREW 2006
Here is the link to my presentation from today: "User-Generated Content and the Future of Mobile Media."
It is 21 MB, so be careful when you download it.
Some of it may or may not make a ton of sense without the narrative. If Qualcomm is producing a transcript, I will post it at some point if I can get my hands on it.
Feel free to use any content in this presentation that was obviously created by me - I only ask that you give me proper attribution.
UPDATE: (June 02)
For whatever reason, the videos embedded in the powerpoint are not working for some (maybe all?) people. Sorry about that. I swear sometimes I want to send a thank you email to Bill Gates for helping my Apple stock perform so well.
Anyway, I don't have time to f*ck around with powerpoint, so here are links to the videos in my presentation:
Chuck Olsen, Welcome to the Future movie
http://www.ourmedia.org/node/7821
Ferenc Cakó sand animation
http://video.google.com/videoplay?docid=2885454285452719231
Green Day/Oasis Mashup
http://www.nauticaltech.com/~josh/greenoasis/
Nokia cat fan video
http://www.ebaumsworld.com/catfan.html
And here is a bonus for your trouble. I was originally going to include this video in my presentation instead of the Nokia cat video as an example of user-generated truth in advertising. The point I was going to make was that consumers can turn your image into something VERY different from what you want, and that is potentially negative. In the end, I went with the Nokia video simply because it is more humorous.
VW Polo terrorist video
http://www.snopes.com/photos/advertisements/vwpolo.asp
UPDATE (June 03)
Apparently, Qualcomm took my presentation and "qualcommized" it. Here is a very lame version of it off of their site.
One of my biggest complaints about the homogenization of presentation tools is that all presentations end up looking alike. That powerpoint paradigm of "Title, bulleted list, white background" does more to make ALL presentations mindnumbingly boring than even the mindnumbingly boring presenters. I purposely make my presentations visually different by using the exact opposite of the powerpoint paradigm to provide my audience a brief escape from the droning boredom that is the product of that tool.
Posted by Shawn Conahan at June 1, 2006 07:05 AM
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Comments
I was at your talk. Great job. I accessed the powerpoint presentation, showing it to a co-worker and the movie wasn't included. Are you going to include that. ;)
Posted by: Dave Spectar at June 2, 2006 11:30 AM
Shawn, great presentation at the BREW conference...far and away the most interesting one I personally attended!
-al
Posted by: al at June 5, 2006 11:10 AM
"very lame version" link is broken, unless ofcourse it was meant to be that way. :)
But anyways I am sure people who want read that stuff would come to your blog and read it from there. I went through your fantastic prez from your blog even before BREW folks uploaded it
Cheers,
Rajan
http://rajan.wordpress.com
Posted by: Rajan at June 7, 2006 03:31 AM
This clips remind me of the Chevy Apprentice "make-our-own" advertisements, which spawned a slew of negative Tahoe ads. Regardless it gave them valuable input, eye balls and upped their pagerank on the net.
Posted by: Sander van Zoest at June 12, 2006 01:49 AM